While I was in London, I was booked by a Web Ad companies Reporo and Mobads to take head shots for all their staff members.
They wanted to have consistent style photos in black and white but they were clear that they didn’t want any one to be too serious and wanted the photo to show the client’s personality.
So the first thing I did before I even took a photo was talk to the client, to get to know them a little and then make them feel comfortable. I totally understand it’s not easy for everyone to be in front of a camera so the more comfortable I make them, the easier it is for them to relax and get a good photo. Then I set up some lighting as there was no natural light on location.
Let me know if you or your company needs photos that look like and represent you.